who is krit.

i started with a camera and ended up with a terminal open next to it. neither one replaced the other.

i cut branded content, ads and events, and i've run a team of photographers and videographers through a few hundred shoot days. i shot bts on a maroon 5 stage de-setup at 2am, and i've made product stills for diamond brands. it's the same job either way: look at something long enough to notice what everyone else walked past.

these days i'm a creative technologist at sozosha studios, building web apps and ai automation pipelines for clients. the code came from the same place as the camera — something was annoying, so i made a thing.

i like work that has a person in it somewhere. raw over polished, specific over clever.